Abstract
Analyzing Consumer Perception of Online Product Ordering – Consumer perception of online product ordering is that the method of shopping for product and services from merchants World Health Organization sell on the web. Since the emergence of the globe wide net, merchants have wanted to sell their product to people that surf the web. Shoppers will visit net stores from the comfort of their homes and search as they sit before of the pc currently daily, online searching has become widespread among individuals, they have become techno-savvy and feel terribly snug in mistreatment web. Therefore online searching has turned into a trend that’s why it’s necessary to create a research on Consumer perception of online product ordering usage and perception. The most aim of this analysis is to check the perception of the purchasers towards Consumer perception of online product ordering and conjointly discriminate this perception of gender bench vise. For this purpose, with facilities of convenient sampling technique a hundred and fifty respondents were selected and knowledge was collected through the structured form. On the premise of knowledge analysis, it’s found that the majority of the purchasers were perceived that online searching is higher possibility than manual searching and most of the customers were glad about their online searching transactions. Customers are accessing their web at their home and office/ faculty. For the most part, customers are shopping for dress, physics things and accessories. The most mendacious barrier for online searching was customers have to give their MasterCard variety and that they can’t see the product in person. Customers believe the statement that online searching is costlier than manual searching, its take longer to deliver the product and that they face issues whereas creating online purchases.
Introduction
Internet is changing the way consumers shop and buys goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Companies also use the Internet to convey, communicate and disseminate information, to sell the product, to take feedback and also to conduct satisfaction surveys with customers. Customers use the Internet not only to buy the product online, but also to compare prices, product features and after sale service facilities they will receive if they purchase the product from a particular store. Many experts are optimistic about the prospect of online business. In addition to the tremendous potential of the Consumer perception of online product ordering market, the Internet provides a unique opportunity for companies to more efficiently reach existing and potential customers. It has been more than a decade since business-to- consumer perception of online product ordering first evolved. Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain E-consumers’ behaviour from different perspectives. Many of their studies have posited new emergent factors or assumptions that are based on the traditional models of consumer behavior, and then examine their validity in the Internet context. Consumer perception in online product ordering is definitely a great way to shop with everything available on the websites. From clothes, gift items, food, home needs, medicines, and many more, this mode of shopping allows one to shop conveniently without hassle on spending hours in a supermarket or shopping areas. The Internet with its wide array of information nooks, allows the customer to go through various reviews of the product or service before actually heading for purchases. These consumer perception in online product ordering websites also have daily deals for the customer looking for discounts and store offerings.
Benefits of consumer perception of online product ordering:
Consumer perception of online product ordering benefits are broadly classified in 3 major categories:-
- Benefit to organization
- Benefit to consumers
- Benefit to society
Benefit to organization
- Using e-commerce, organizations can expand their market to national and international markets with minimum capital investment. An organization can easily locate more customers, best suppliers, and suitable business partners across the globe.
- Consumer perception of online product ordering helps organizations to reduce the cost to create process, distribute, retrieve and manage the paper based information by digitizing the information.
- Consumer perception of online product ordering improves the brand image of the company.
- Consumer perception of online product ordering helps organization to provide better customer services.
- Consumer perception of online product ordering helps to simplify the business processes and makes them faster and efficient.
- Consumer perception of online product ordering reduces the paper work. Consumer perception of online product ordering increases the productivity of organizations.
Benefit to Customers
- Customers can enquire about a product /service and place orders anytime, anywhere from any location.
- Consumer perception of online product ordering application provides users with more options to compare and select the cheaper and better options & also quicker delivery of products.
- A customer can put review comments about a product and can see what others are buying, or see the review comments of other customers before making a final purchase.
- A customer can see the relevant detailed information within seconds, rather than waiting for days or weeks.
- Consumer perception of online product ordering increases the competition among organizations and as a result, organizations provide substantial discounts to customers.
Benefits to Society
- Customers need not travel to shop a product, thus less traffic on road and low air pollution.
- Consumer perception of online product ordering helps in reducing the cost of products, so less affluent people can also afford the products.
- Consumer perception of online product ordering has enabled rural areas to access services and products, which are otherwise not available to them. Consumer perception of online product ordering helps the government to deliver public services such as healthcare, education, social services at a reduced cost and in an improved manner.
Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Marketing Final Year Project
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