Abstract
An Analysis of Investor Perception Towards Online Stock Trading in India – Online trading is an internet based investment activity. This research aims to identify the Preferences of the respondents towards online in Indian stock market. The questionnaire was collected for the research as a primary data with a sample of 150 respondents. Descriptive research design is used in this research .The collected data has been tabulated and analyzed using the tools such as percentage analysis and Chisquare. The research concluded that investors invest in mutual funds and investors reason for online trading is user friendly and less time saving.

Introduction to Financial Market
Financial market refers to a marketplace, where creation and trading of financial assets such as shares, debentures, bonds, derivatives, currencies etc. Financial markets are classified into two types :-
- Money market ( short term)
- Captial market ( long term )

Money Market
- Money market refers for short term market .Money market basically refers to a section of the financial market where financial instruments with high liquidity and short term maturities are traded . Money market has become a components of the financial market for buying and selling of securities of short term of one year or less, such as treasury bills and commercial papers.
Capital Market
Captial market is a market where buyers and sellers engage in trade of financial securities like bonds, stocks, etc. Captial market typically involve issuing instruments such as stocks and bonds for the medium and long term. In this respect , capital market are distinct from money market, which refers to the market for financial instruments with maturities not exceeding one year .
The capital market is divided into two markets :
- Primary market
- Secondary market
Primary Market
The primary market is the part of the capital market that deals with issuing of new securities. It provides an opportunity to the issuers of securities, both government and corporations, to raise resources to meet their requirements of investments .Securities in the form of equity or debt can be issued in markets at face value, discount or premium .
Secondary Market
Secondary market refers to a market where securities are traded after being offered to the public in the primary market or listed on the stock exchange. Secondary market comprises of equity, derivatives and debt markets. The secondary market is operated through two mediums, namely the Over-the-Counter (OTC) market and the Exchange –traded-market.OTC markets are informal markets where trades are negotiated.
Stock Exchanges in India
Stock Exchangealso known as stock market or share market .It is one of the main integral part of capital market in India. It plays a vital role in growing industries and commerce of a country which eventually affect the economy. It is well organized market for purchase and sale of corporate and other securities should be traded according to some pre defined rules and regulations.

Types Stock Exchanges in India
There are two types of exchange
- Bombay stock Exchange (BSE).
- National stock Exchange (NSE).
Securities and Exchange Board of India
The securities and exchange board of India (SEBI) is the regulator for the securities market in India .It was established in the year 1988 and statutory power on 30 January 1992 through the SEBI Act,1992.
Online Trading
Online trading is an internet based investment activity. Internet exchanging began in India on 1ST April 2000 with 79 part looking for authorization for web based exchanging. Internet exchanging should be possible by the interaction of an individual and dealers purchasing and selling protections over an electronic organization ,with a business firm.
Today there are many online trading companies working as a portals for the biggest stock houses like the National stock exchange and Bombay stock exchange. The online trading companies allow the investors to invest in a number of financial products and services like derivatives, mutual funds, Equities.
The SEBI advisory groups on web based protections exchanging administrations has permitted the net to be utilized as an Order Routing System(ORS) through enrolled stock specialists of their customer for execution of exchange. Under the ORS, the client can enter the requirement (security, quantity, price, buy/sell) in broker’s site. The client receives conformation on execution of the order, the customer’s portfolio and ledger accounts get updated to reflect the transaction.

Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Marketing Final Year Project
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