Abstract
An Analytical Research on Customer Satisfaction with Digital Marketing Services – Marketing of products or services over the internet. Online Marketing is the marketing of products or services over the internet & it ties together creative and technical aspects of the internet, including design, development, advertising and sale. Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business. Online marketing, it refers to the techniques which are available to a business market, promote and advertise their products, services or brand to the World Wide Web.
Introduction
Online Marketing is the Art and Science of selling products and services over digital networks, such as the internet and cellular phone networks. Online Marketing is becoming a hot topic in every business sector, gradually plays a truly important role in any company’s multi-channel marketing strategy. It uses the internet to deliver promotional marketing to consumers. It includes email marketing, search engine marketing, social media marketing, Many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publishers, other potential participants include advertising agencies that help generate and place advertisement copy, an advertisement server who technologically delivers the advertisement and tracks statistics and advertising affiliate who do independent promotional work for the advertiser.
Objectives of Digital Marketing
- Brand Awareness
- Lead Generation
- Promotion for new products & services
- Target Customers Ø Retaining Old customers
- Increase Sales/Profit
- Expand Market
- More Website Traffic
- Improve User Experience
- Improve conversions
Scope of Digital Marketing
- Display advertising
- Text advertising
- Web banner advertising
- Search Engine Marketing
- Search Engine
- Optimization
- Sponsored Search
- Social Media Marketing
- Mobile Advertising
- Email Advertising
Digital Marketing
Digital marketing is used as the major key tool nowadays to turn the impact of any small size business into a measurable & huge one. Its impact is so much high that even small scale business are growing their shares in a very large market. And why wouldn’t it be? digital marketing provides you with various tools which make a business to grow & compete in the market.
Methods of Online Marketing
- Article Marketing – To build links for your site, enhance your website’s search engine ranking and getting traffic.
- Forum Marketing– Forum is a place where people gather and discuss their problems, strategies etc. Again a good traffic builder.
- Search Engine Marketing – This involves search engine optimization of your website design and content.
- Pay per click Advertising – This is a paid service where you pay the service provider every time your link is clicked.
- Link Exchange – In this a website places a link for other website in exchange for its link on that site.
- Link Purchase – You can purchase placement of your website link on other website.
- Viral Marketing – Here, you make a useful product like e-book or software, build some humorous video or funny email and allow people to pass it on freely
- Join ventures – Here two or more marketers come together and promote a product or service in a way that it will benefit them all.
- RSS Marketing – Really simple syndication, people can subscribe to these RSS feeds and can view the content of the website via their RSS reader.
- Blog Marketing – Blog is an online journal which can update on regular basis.
Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Marketing Final Year Project
Delivery Time : Within 2 hours.
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