Abstract
Marketing careers have always been abundance anytime, be it on an inflated or a deflated economy. It is a fast-paced and an exciting industry. It is perfect for people who are efficient, decisive and strategic. The problem lies is finding the right path in the marketing field. Students find it difficult to assess their strengths and weakness and even entry level professionals find themselves in wrong roles. Hence, a diagnostic tool is created based on several studies in different aspects of marketing like communication marketing, Product marketing, Brand marketing and Consumer marketing. Also this tool focuses on Decision Making, the important trait of a marketer. The tool leaves its users with scores on specific segments and feedback on how to improve skills to acquire right jobs in the marketing industry. A study has been conducted to understand users perspective of the tool. 104 marketing students and 96 entry level professionals from Chennai have been asked to use the tool and fill a satisfaction survey on the same. The students and entry level professionals have found the tool to be useful for identifying their career path. This tool opens up a path for further research in other branches of business like Finance, HR etc.
Introduction
While the number of jobs in the marketing field will continue to increase over time, today’s marketing landscape does not guarantee that a recent marketing graduate will obtain an entry-level job in marketing. To say that there is a “conventional career path” to become a marketing executive would be a stretch, but there is a rough outline of what one could expect when climbing the career ladder. Of course, salary estimates depend on your experience and the particular brand or agency (and size/industry) you are working for.
There are several tools which will help us identify the right path for users in terms over career.
Career planning tools range in type and cost. Some are independent while others require the assistance of a counselor. Some are free while others cost money. Use these career planning tools to help you find the best career for you:
-
- SWOT analysis
- Career testing
- Self-assessment
- Research
- Community resources
- Personality tests
- Career planning process
SWOT analysis
SWOT stands for strengths, weaknesses, opportunities and threats. A SWOT analysis helps you learn about yourself so you can identify a job that fits your skill set. Additionally, a SWOT analysis will identify external factors that may impact your career choice. Strengths and weaknesses are internal factors while opportunities and threats are external factors. Here are some of the questions you might ask yourself to identify your strengths, weaknesses, opportunities and threats.
Career testing
Many private companies provide career tests to determine what job best suits your personality and qualifications. Some of these cost money and some are free. Often, guidance counselors will administer career tests with high school students to help them decide on career paths before college. Some free career tests may also be found online, but it may be more effective to enlist the help of a career coach for a customized career assessment.
Self-assessment
Self-assessments assume that you know yourself better than any test could. Self-assessments rely on personal reflection to identify interests and skills in a particular field.
Research
Read about different careers and see which ones appeal to you. There are many ways to research career and job opportunities, but the easiest is a tool like Indeed’s Career Guide. It allows you to explore many career paths quickly to ascertain what interests you and plot a path to establishing that career.
Community resources
Many communities offer career planning tools through workshops, seminars, websites and publications. Public libraries are an excellent community resource for those interested in career planning. Libraries offer books, magazines and computers for research. Libraries and community centers may also provide community workshops on career planning. Your local county’s unemployment office also has a variety of career planning resources.
Personality tests
Personality tests are assessments that identify fundamental aspects of your personality and usually explain how those aspects make you a positive or negative candidate for certain jobs, relationships or activities. The popular Myers-Briggs test helps you figure out your personality type, which helps steer you in the right direction for your career.
Career planning process
If you want to determine what career you should have and the steps it will take to get there, use a career planning process. This is a step-by-step plan formulated to determine your interests, skills, and ideal career. The career planning process will help you determine what education and experience you need to find a job in your chosen career field.
Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Marketing Final Year Project
Delivery Time : Within 2 hours.
Support / Query : Call +91-7449000533
Email [email protected]
