Abstract
Online Consumer Buying Behaviour Towards Electronic Products – E-commerce has made life simple and innovative of individuals and groups; consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics products. The main research question in how consumers behave while shopping online. Primary data was collected through the questionnaire survey and by emails from personal contacts. Price, time saving and convenience were identified as important factors which lead to certain buying behavior in online shopping. The www is rebuilt around people where social circles influence and lead to online buying.
Consumer Behaviour
Consumer behavior is the research of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
Consumer behavior of every individual is different from other depending on buying choices which is influenced by buying habits and choices that are turn tampered by psychological and social drivers that affect purchase decision process.
Consumer behavior is the research of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Consumer behavior blends elements from psychology, sociology, social anthropology, marketing and economics, especially behavioral economics. It examines how emotions, attitudes and preferences affect buying behavior.
Online Shopping
Online shopping is the easy solution for busy life in today’s world. In the past decade, there had been a massive change in the way of customer’s shopping. Despite consumers’ continuation to buy from a physical store, the users or buyers feel very convenient to online shopping. Online shopping saves crucial time for modern people because they get so busy that they cannot or unwilling to spend much time shopping.
Internet makes life simple and innovative. People are doing business online and trade has become more easy and fast due to this. Internet provides new ways to promote business. Website becomes the essence of online business as to show their services and products. Internet gathers all competitors and consumers in one place. It brings new lane to promote, advertise products and services in market.
Advantages of Online Shopping
- Easy to find
- Products can be Cheaper
- Save time and energy
- Freedom of Price Flexibility
- High Satisfaction Percentage
- Buyer Protection
- Rare Product
- Privacy
- E-business
Disadvantages of Online Shopping
- Delay
- Inferior Product
- Shipping Charge
- Delivery Problem
- Shopaholic
- Scam
- Return Problem
- Warranty Issues
Online buying behaviour
Online shopping consumer behavior is also called online buying behavior and internet shopping/ buying behavior. Online shopping behavior has direct relationship with these five elements such as e-stores, logistics support, product characteristics, websites’ technological characteristics, information characteristic and home page presentation. According to studies, those people who have wired lifestyles and who have time constrained, they spend less time to buy things online.
Different authors define consumer behaviour characteristics differently. Researches on online consumer behaviour and characteristics have been done by so many market researchers and authors. The research on online consumer behaviour is important because it helps to understand when and how online consumer prepares themselves for purchasing.
Factors influence online consumer behaviour
There are so many factors involve that have influence on online consumer behaviour while he would do online shopping, in simple word, it is a complex mixtures of so many factors such as social, culture, education, race, personality, environment and resources availability. It involve many variables some are controllable and some are uncontrollable such as environment and consumer personality are uncontrollable variable which always prevail in every online transaction but some are in our span of control such as medium of exchange, medium of goods information, products or services characteristics, merchant or inventory characteristics. There are other factors as well like building trust factor, confidence, appealing website, proper and full information about goods and services by this purchasing decision would be more encouraged.
Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Operations Management Final Year Project
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