Abstract
Customer Opinion on Internet Banking Services in Chennai – Nowadays, Banks came to know more than other portals about the problem and the risk which are faced in this busy competitive world. By offering e-commerce products, this Banking Sector has a major key advantage to overcome from this competitive world. Internet banking which comes under e-commerce created a way to strengthen their relationship with customers and can able to provide upcoming updates and services which are offered by the bank to the customer through internet easier. The paper deals with A Research on Customer Opinion on Internet Banking in Chennai. The research Achieved by using both Primary and Secondary data. Secondary data were collected by creating an online links and share to the respondents inside Chennai using convenience sampling. Around 150 Samples were collected and the analysis of Primary Data was calculated by using Statistical Package for the Social Sciences‟ (SPSS) 16.0 for windows. From the analysis, Respondent is highly satisfied with usefulness and easy use of Internet Banking. Respondent from the age group of above 50 was comparatively less. so, the Bank need to take a necessary steps to educate these age group of customers. Also, Respondents agree that they have problem in security risk arises from hacking. So, Banks need to take an additional note on security risk factors.
Purpose of this Project
Most customers have trust and inconvenience problem on using this internet application. So, we need to solve this problem and need to take a necessary step to solve the issues in internet banking among consumer in the Chennai. On the other hand, there are few factors that lead to this problem occurrence.
- Firstly, not many people start to use internet banking because they still not trust on the system through internet.
- They will worry and always have a doubt about whether their money is safe.
- In addition there are few cases of fraud have been reported in online banking.
Project Scope
Area is restricted to only CHENNAI because due to the time constraint and not able to visit all the customers in other cities or states.
- All the classes of the customers were taken into consideration.
- This research was covered on Internet banking service sector.
Objective of the Study:
Primary objective:
- To study the consumer opinion on Internet banking services in Chennai.
Secondary objectives:
- To measure the satisfaction level of customers.
- To know the cause why customers are using internet banking services.
- To measure how familiar internet banking website are useful for customer to access.
- To know the problems which are faced by the customer in internet bank.
Limitations of the Study
- The analysis of the present study has been carried out based on the information has collected from Customers using Internet Banking.
- The study is an opinion survey; caution may have to be exercised while extending the result to Chennai.
- Due to time constrict only 150 numbers of respondents were considered.
- The result fully depends on the information given by the respondents which may be based.
Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Finance Final Year Project
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