Abstract
Financial Factors Influencing Customer Preference for Online Cab Services in Chennai – India is a developing country with more than 1.38 billion people. Majority on them are working and belong to middle class or upper middle class. It is also well-known fact that majority of the Indian women living in cities are working and contribute to the GDP of the country. The working women mostly depend on the public services finding it to be the safest and the cheapest mode of transportation to their work places. The introduction of online cab services has replaced the usage of public transportation because of ease of booking, cheaper fares and safe mode of transport. Online taxi booking not only helps you with best prices but also helps you with the convenience of paying through multiple payment options (like Debit Card, Credit Card, E-Wallets etc.). You can easily compare prices and choose various categories of cabs like Hatchback cars, Sedan and SUV. This research is focused to identify the preference of customers towards the various cab app services at Chennai. In Chennai city the lot of employee are work for different districts, State, country so the no possible to being with there own vehicle. So there cheap & best option will the cab services. For the purpose of study data has been collected from 140 respondents and the demographical profile of respondents has been studies considering their age category, occupation, gender tec., the objective of the study is understanding the preference of customers towards the various facilities of cab services and their preference for various brands of online cabs. The finding of the study could be useful to the cab service providers to give a better service in future.
Introduction to Cab Services in Chennai
Concept of organized rental cab was introduced to Indian consumer in 2004 when Meru cab service was launched in major metro cities of India and then almost after six years App based rental cab service was introduced in Indian market. Among various transportation mode cab service gained popularity because of its advantage of door-to door service and now because of technological advancement customers were able to book cabs at competitive price in just one click using their smart phones. These App based cab services were having tremendous potential for growth in densely populated countries like India where parking is major problem because of space crunch as well as public transports are over cowered during peak hours. Slowly this convenient mode of travel started gaining popularity and competition became dense after Uber’s launch in 2013.
As customers have become more demanding it’s a challenging job for rental cab industry to meet the customer’s expectations. Now a days not just the price but quality service also plays an important role in customer satisfaction. Now using a smart phone consumer can access, compare, evaluate and purchase. In this situations App based services such as Ola or Uber Cabs offered solution by offering various services ranging from the economic to ultimate luxury. As per a current report in the financial express introduction of App based pre-paid taxi services like Uber and Ola taxi not only grabbed customers’ attention but also contributed in increasing employability by providing opportunity to drivers.
Taxi Market
Taxis are private vehicles used for public transport services providing door to door personal
- Rank places are designated places where taxi can wait for passengers and vice versa. Taxis and customers are forming queues regulated by a FIFO system. Disadvantages are that due to the FIFO policy established price has no effects on customer choice, and that customers must walk until the nearest taxi stop.
- In the hail market clients hail a cruising taxi on the street. There is uncertainty about the waiting time and the quality/fare of the service customers will find. Advantage here is that customer mustn’t walk until the taxi stop. In this case a monopolistic market is possible.
- In the pre-booked market consumers telephone a dispatching centre asking for an immediate taxi service or for a later taxi service. Only in this kind of market consumers can choose between different service providers or companies. At the same time, companies can idolize clients with a good door to door service.
- The market here is a competitive market where larger companies can offer smaller waiting times.
How Car Booking Management System Work ?
When user want to hire a car, he contacts the car rental service. He can select date of journey and car he wants to hire. This all is done online. To book a car user have to enter his address and other ID information. This system keeps all the details of car booking and when customer booking comes then he checks the system for available car and confirm the booking if car is available on the booking date. User have to give information such as dates of journey, and type of car mobile number and address information. User also has to give pick up point information and drop off information to book a car. This system makes so easy to manage car booking for the car booking agency that agency can focus on service quality like how to provides service with well-conditioned new vehicles, with experience drivers for a happy journey of the customers. This project intends to introduce more user friendly in the various activities such as record updating, maintenance, and searching.
The hiring car are categorized into economy, premium and luxury & customers are free to choose any car of their choice based on availability of such car at the timeoverbooking.Car rental management system also provide services to corporate houses. This system also takes records of the car and their permits and other documents. All cabs have proper permits and documentation so that the clients could not be hassled for the lack of documents. This system also keeps records of the car drivers and admin can check driver related information like his name, address, id documents and which car he is driving on booking etc. Cab drivers are educated, polite, and reliable and are trained to handle acute breakdowns. The cab service includes all categories of cars from luxury to budget.
Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Finance Final Year Project
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