Abstract 

Employees Attitude Towards The Organization – The project work entitled “Employees attitude towards the organization” with special reference to the KaaShiv InfoTech the various factors that are concerned towards the attitude of the employees.

The analysis has been made mainly based on the primary data that is by the employees’ opinion survey method. The researcher has taken a sample size of 180 and has used the stratified random sampling method to select the samples from the total population.

The study gives the opinion of employees about all the H.R. functions of KaaShiv InfoTech, employment conditions, wages and incentives, interpersonal relationship, working conditions, management practices, etc.

The researcher has used percentage analysis and CHI-Square test, and the study reveals that there is no relationship between JOB ENRICHMENT educational qualification of the respondents, and there is no relationship between length of service of the respondents, and welfare facilities, and there is no relationship between the salary of the respondents and welfare facilities. The study has also revealed that most of the respondents have a positive attitude towards the welfare facilities, management practices and employment conditions, welfare facilities, inter personal relationship, working condition the researcher has given suggestions for its improvement which includes suggestion schemes which may be transparent and promotions which may be made both based on seniority and performance to a certain level in the organizational hierarchy.

Introduction

Attitude:

• The importance of attitude in understanding psychological phenomenon was given formal recognition early in the history of social psychology. From the time of the concept’s entry in to the language of psychology until now, interest in attitude has been strong and growing. However, over the year’s attitudes have been studied with differing emphasis and methods.

Concept of Attitude:

• It is necessary to be precise in defining attitudes, because the variety of published definitions and descriptions is almost endless. Like any other concept, attitude may also be defined in two ways, Conceptual and Operational. There is quite a difference in the conceptual definition of the term attitude, and divergent points of view regarding the concept of attitude have developed.

Major aspects:

• When the term first entered the field of social phenomenon, it was natural to conceive of attitude as a tendency, set or readiness to respond to some social object. For the first time, ALLPORT noted the definition of attitude, which he had observed contained the words ‘readiness’, ‘set’ or ‘disposition to act’. Even ALLPORT has used these terms in defining attitude. He defines attitude as follows:
• “Attitude is a mental and neural state of readiness organized through Experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related”

Features of Attitude

• Attitudes affect behavior of an individual by putting him ready to respond favorably to things in his environment.
• Attitudes are acquired through learning over a period of time. The process of learning attitudes starts right from the childhood and continues throughout the life of a person.
• Attitudes are invisible as they constitute a psychology phenomenon which cannot be observed directly. They can be observed by observing the behavior of an individual.
• Attitudes are pervasive and every individual has some kind of attitude towards the objects in his environment. In fact, attitudes are forced in the socialization process and may relate to anything in the environment.

Methods of Attitude Change:

There are various methods through which a positive change in attitudes may be brought. In the social context, Cohen has suggested four methods for attitude change. They are

• Communication of additional information.
• Approval and disapproval of a particular attitude.
• Group influence, and Including engagement in discrepant behavior.

In some or the other, all these methods involve introducing discrepancies among the elements making up the individual’s attitudes in the hope that the elements will be rebalanced through the effective component of the attitudes. From the organization point of view, a Manager can take following actions in brining change in attitudes of its organizational members.

• Group action
• Persuasion through leadership
• Persuasion through communication and
• Influence of total situation.

These actions involve the analysis of different variables affecting a particular action.

Components of a Project Report

A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:

• Title page
• Table of contents
• Introduction
• Background of the project
• Project objectives
• Methodology
• Results
• Discussion and Analysis
• Conclusion
• Bibliography or references
• Appendices

Project Report Pages : 80

Can be used in : HR

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