Abstract
Analyzing How Google My Business Images Influence User Behavior and Customer Engagement – Google My Business (GMB) is an essential marketing tool for any business with brick and mortar locations. Through GMB, you can update your business information on Google, appear on Google Maps, allow customers to make reservations at your location (and get directions and call your locations), and engage with existing and potential customers through your Google Reviews. How effective is GMB in allowing small local businesses to increase their presence? Google identifies an action as a website click, call or direction request from users. The goal of the research is to help businesses who use GMB understand how their results stack up through Google My Business Insights. And use the outcome of the research to find areas of improvement to get better results from their marketing efforts. The research reveals that GMB images can directly influence customer actions as they’re more likely to be visible in the same place as the call-to-action buttons.
Introduction
Google My Business (GMB) is a free tool created by Google to help business owners manage how they appear in Google search results and on Google Maps. With it you can claim your free local business listing on Google and add things like your contact information, business hours, photos, services, and much more.
Why Is Google My Business Important?
Because whether you like it or not, your business can and likely will get listed on Google. Anyone can enter your business name and register it with Google. Doing so will make a Google My Business profile for your business begin appearing more prominently in the Google Map results. It also helps trigger your business appearing in the Knowledge Panel as well. An optimized Google business listing allows you to supply useful business information to searchers such as business hours, where you’re located, driving directions and a lot more to increase your overall online presence.
What is Google Analytics ?
Google Analytics is the premier analytics platform for tracking site or app performance. It is part of a range of tools provided by Google that include Google Search Console and Google Tag Manager.
The platform provides you with a full picture of how your site is performing. It collects a vast amount of data and processes it intelligently. It then generates reports to display that data to you. Those reports are what you can use to gain critical insight into your site and the people who visit it.
Data Collection
The first element of Google Analytics is data collection. The platform can gather a broad range of data about your site and how visitors use it. The exact nature of the data collected will be discussed in depth later. It includes, most notably.
- How many visitors your pages get.
- Where visitors come to your pages from.
- How those visitors progress through your site.
- What visitors do on your pages.
- How visitors interact with elements on your pages.
- How long visitors spend on your pages.
- At what stage of a visit users leave your site.
Google Analytics works with three different types of hits:
Pageview Hit
A hit that is sent each time someone visits one of your pages. It contains information like what device and browser visitors are using. You can also find out which of your pages they visit
Event Hit
A hit sent when a visitor does something on your site. They might, for instance, fill in a form, click a link or play a video.
Transaction/E-commerce Hit
A hit sent when a site visitor buys something. Information such as which pages the visitor went to before buying can be contained in these hits. More straightforward insights, such as which products they bought or how much they spent, are also provided.
Data Processing
Google Analytics doesn’t present you with the raw data the platform collects. It first processes data and then generates reports. The first stage of data processing is the separation of data by users and sessions.
User Data
- This is data on different, distinct visitors to your site. Google Analytics creates a unique, random user ID for each new visitor to your site. If the same user revisits your website in the future, Analytics recognizes the user ID
- They will then be logged as a ‘returning’ visitor; this only works if they visit using the same device. The process can be subverted if they clear your cookie from their browser cache.
Session Data
- A session is a period of time that a user spends on your site. It begins with a pageview hit when the user first visits the website, and it continues until they ultimately leave the site. During each session, Analytics collects a host of different types of session data.
Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Marketing Final Year Project
Delivery Time : Within 2 hours.
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