Abstract
Analyzing How Small Businesses Use Social Media Platforms to Develop Their Brand and Create Awareness – Businesses are well known for experimenting several marketing strategies to enhance their brand awareness among their customers, to promote their products and services, to generate sales and leads, to attract new customers, and to retain the regular customers, etc. In recent years, social media has emerged as an interesting opportunity for businesses to use it as an advertising platform for their business promotions, developing a brand awareness, educating masses about their products and their features. Social media networks like Facebook, Instagram, LinkedIn and Twitter have become strategic components of marketing. Social media platforms have proved a boon especially for startups and small business firms having restricted budgets for marketing. Despite easy accessibility of social media platforms, startups fail to maximize their potential in favor of their businesses. The study shows that social media networks can provide a long-term growth to startups, Small and medium business firms.
Introduction
Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.
Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. At the company level, social media allows you to have a conversation with your audience, gain customer feedback, and elevate your brand.
Digital Marketing Industry in India
Digital Marketing industry in India is spread to almost all the business sectors. Some of the applications of Internet Marketing are shopping and order tracking, online banking, payment systems and content management.
The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow business to communicate and form a transaction anywhere and anytime.
Digital Marketing industry in India is a booming career today. In a country with a rapid growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement.
Today, digital marketing industry in India is growing at its peak, and is still continuous. Many factors are responsible for this growth. The revolution is from the communication industries. Low cost of handset is now available making it possible for India to have about 600 million internet users which ultimately creates a fascinating business opportunity to sell to a growing population.
Ads Spends on Digital Media in India
Social Media has remained one of the strongest digital ad platforms and has been consistently successful in increasing consumer engagement for brands. This has been a constant trend in many of the developing nations where Social Media has grown by leaps and bounds despite low Internet penetration. In India, this increased Social media usage can be attributed largely to the falling cost of data usage. On an average, Indians spend 2.4 hours on Social Media, which is at par with the global average. Given the high time spent, Social Media takes the lion’s share of 28% (Rs.3,835 crore) on all ad spends on Digital, and has grown by 24% over the last year.
Indian Government Promotes Digital India
From 69 million online shoppers in 2016 and more than 100 million in 2017, India has seen a stark rise in the internet population. Ever since the launch of Digital India in 2015 as an initiative to improve online infrastructure and digital empowerment, there has been mushrooming of a complete market of start-ups, services and more than connect people globally! It has resulted in a rise of active internet users, mobile connections, social media traffic and more.
Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness. Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand. While social media marketing as a whole is incredibly valuable and beneficial to your business growth, your strategy will differ based on which social networks your audience spends their time on.
Components of a Project Report
A project report varies according to the MBA final year project course at top colleges, depending on the consequences and the requirements of the concerned project. But broadly, a project covers the following components:
- Title page
- Table of contents
- Introduction
- Background of the project
- Project objectives
- Methodology
- Results
- Discussion and Analysis
- Conclusion
- Bibliography or references
- Appendices
Project Report Pages : 80
Can be used in : Marketing Final Year Project
Delivery Time : Within 2 hours.
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